In the UK we reach 25 million consumers. Our portfolio includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine or radio competitors.
In an era where audiences are ever harder to categorise, we build strong cultural connections, drawing people together with the things that they really care about. Our brands become the lens through which our audiences see the world.
Our focus is on deep consumer insight and instinct, and when they collide, the sparks fly!
Today we are Britain’s biggest magazine publisher.
Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio. More recently, Closer was launched in 2002 and Britain’s first weekly glossy, Grazia, was launched in 2005.
Our Women’s Weekly magazines include Take A Break, which has long been the UK’s best-selling women’s weekly title, and TV Choice, the UK’s biggest selling magazine. In 2015, we created a new niche within the growing gardening market, with the launch of Modern Gardens, for an audience who want to enjoy their outdoor living space, without having to become expert gardeners.
Today we have 40 million unique users accessing Bauer brands globally and in the UK, we have over 100 websites and 50 digital editions of our print brands.
The seeds of Bauer Media’s radio business were planted in1990 with the acquisition of London dance station KISS FM. Today we operate 70 commercial, local, national and digital stations in the UK, including Absolute Radio, Magic, KISS and the Hits Network of 22 iconic local brands, situated in cities across the UK.
In 2018, Bauer Media acquired Jazz FM, extending Bauer's reach to 18 million listeners a week. The sees Bauer’s share of UK commercial radio listening increase to 33.5% and further develops our unique offer to station partners.
Bauer Media UK has the biggest commercial digital radio audience, with over half of total Bauer Radio listening taking place via a digital device.
Bauer Media UK has also expanded its radio operation in to Europe, acquiring Nordic broadcaster SBS Radio in 2015. Reaching more than 10 million listeners weekly, through 20 highly demanded brands, SBS Radio is the leading commercial radio operator in Sweden and Denmark and is strongly positioned in Norway and Finland. And in February 2016, the KISS brand launched in Norway and Finland, with KISSTORY now also on-air in Norway.
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