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October 27, 2020
West Sussex
Job Type
Closing Date


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Representing Bauer Radio UK for the Greatest Hits radio brand in West Sussex you will be leading the local team and collaborating across the South and beyond as part of an extensive, expanded team of professionals working across our radio and digital brands.

The Sales Director will embody Bauer Media’s values and drive Bauer’s company strategy and goals into the commercial business to a high standard within agreed parameters and desired timelines. Managing and developing a team alongside taking personal revenue responsibility for a number of accounts, you will lead by example, develop a strong and effective working culture and grow revenues across Greatest Hits West Sussex and the wider Bauer portfolio.

Our advertising clients are absolutely central to everything we do. As the Sales Director, you’ll be the driving force behind our West Sussex team working hard to attract and win new clients and develop our existing client portfolio.

You’ll be responsible for:

  • Inputting to and managing a sales strategy
  • Providing strategic direction to the sales team
  • Growing group revenues across West Sussex and the wider Bauer portfolio
  • Managing advertising inventory and price
  • Developing key internal and external customer relationships
  • Achieving personal and team revenue targets

What you will bring:

Communication Skills: You will possess exceptional communication skills that are especially important in enabling effective communication between internal and external partners.

The performance of the sales team will also be highly dependent on the clarity of communication of information and instructions from the sales director, making these skills a must have for the position.

Communication skills are also necessary for the sales director when it comes to drafting reports and making presentations to team members, customers, senior sales management and stakeholders.

You must be able to tailor messages in relation to the audience at hand and to present even the most complex messages in clear, simple, digestible, and convincing terms. These skills must be excellent in both written and verbal form.

Technological: You should demonstrate high proficiency in technological systems and programs and an ability to learn and adapt quickly when necessary.

Ideally proficient within Ms office, you will have skills in creating both visually and verbally engaging reports and presentations for the senior sales management, sales teams and external customers and relevant stakeholders.

Analytical Skills: You will ideally have a keen interest in conducting research and data-driven insights.

The candidate will have an in-depth knowledge of the business’s product range as well as standard strategic, analytical, and marketing concepts.

A suitable candidate for this position will also have a deep understanding of the business’s marketplace models as well as the opportunities and limitations that come along with it.

Interpersonal Skills: The sales director will possess certain interpersonal skills that will encourage openness and trust both internally and externally.

You will be self-motivated, have a strong entrepreneurial spirit, be adaptable to business growth fluctuations, work comfortably and effortlessly in group settings, be a persuasive and charismatic individual, thrive in a fast-paced environment, and work well within a pressured deadline environment.

The successful candidate must also demonstrate the ability to remain calm under pressure and during uncertainty, inspiring the same in their team.

Leadership/People Skills: You will need to demonstrate exceptional leadership skills, portraying an ability to move and inspire a large group in a unified direction and vision.

Being a representative of the business, you must also be approachable and able to form strong and long-lasting relationships both internally and externally on behalf of the business. 

 Training and Coaching: Demonstrating great training and coaching skills is vital. The sales director should be able to undertake training analysis within their team and translate the findings into training or coaching sessions that have clear objectives and measurable outcomes

Results Driven: The sales director will be results driven and be able to demonstrate a proven track record in achieving both personal and team revenue targets.

What we offer you!

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, ‘Belonging at Bauer’, is at the heart of everything we do. ‘Belonging at Bauer’ is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Diversity and inclusion are at the heart of everything we do. We want to make sure that our selection processes are as fair as they can possibly be, providing a level playing field for anyone who wants to come and work at Bauer. Therefore, if you require any adjustments to an interview process, let us know during your application process. We are happy to talk through any adjustments you need in complete confidence and make arrangements on your behalf. Adjustments can be whatever you need them to be, whether that’s around accessibility, preparation time and space, or just travel expenses to get you to the interview. Let us know what you need, and we’ll do everything we can to make sure you’re getting a fair opportunity to succeed.