Marketing and Advertising Executive

Job Title: Marketing and Advertising Executive
Department: Sales and Marketing
Reports To: Station Manager
Job Type: Full-Time and Part-Time positions
Salary: Competitive - based on experience
Location: Heartland FM, Perthshire (Hybrid optional)

Objective:

To drive Heartland FM’s advertising sales and marketing efforts, enhancing advertising reach and community engagement through strategic relationship building, creative campaigns, and proactive market engagement.

Key Responsibilities:

Advertising Sales:

- Develop and execute advertising sales strategies to increase station revenue through local and regional ad placements.
- Design and present tailored advertising solutions that meet the specific needs and budgets of clients.
- Negotiate and finalise sales deals, ensuring they align with the station’s advertising standards and revenue goals.

Marketing Initiatives:

- Lead the creation and implementation of marketing strategies to promote Heartland FM’s brand and increase market penetration.
- Coordinate with the digital team to leverage online platforms for broader campaign reach and visibility.
- Analyse market trends and adjust marketing strategies to meet changing market and
competitive conditions.

Relationship Management:

- Build and maintain strong relationships with a diverse range of stakeholders, including local businesses, media partners, and community leaders.
- Serve as the primary liaison for advertising and marketing inquiries, ensuring a positive and proactive interaction with the station.

Content and Campaign Management:

- Oversee the development of engaging advertising content that aligns with client goals and station standards.
- Collaborate with content creators and production teams to ensure timely and effective delivery of advertising materials.
- Monitor ongoing campaigns and adjust for performance and client satisfaction.
Community and Client Engagement:
- Represent Heartland FM at community and business events, increasing the station’s visibility and involvement.

- Initiate and support community-based projects and broadcasts that enhance station presence and community relations.

Performance Analysis:

- Regularly assess the effectiveness of advertising and marketing strategies, providing reports on ROI, audience engagement, and campaign performance.
- Adjust strategies based on data-driven insights to optimise future marketing efforts and sales results.

Qualifications:

- Proven experience in advertising sales and marketing, preferably within the media or related industry.
- Strong negotiation and relationship management skills.
- Excellent communication and organisational abilities.
- Proficient in digital marketing techniques and analytics tools.
- A demonstrated passion for community engagement and media.

Personal Attributes:

- Highly motivated and strategic thinker with a proven track record in sales and marketing roles.
- Innovative and creative, capable of thinking outside the box to solve challenges and capture new opportunities.
- Attentive to detail with a strong commitment to quality and ethical standards.
- Ability to work effectively both independently and as part of a dynamic team

Join Our Team:

If you are interested in applying for this new and exciting role at Heartland FM, please submit your CV and covering letter.

Contact: Dave Mac, Station Manager
Email: dave@heartlandfm.co.uk

We look forward to considering your application.