Group Marketing Director

About Us

Bauer Media Audio Ireland is Ireland’s premier media company and the home of Europe’s leading commercial media brands. Bauer Media Audio Ireland owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media and audio.

The company maintains some of the largest independent radio networks in Ireland and it continues to be one of the fastest-growing radio networks in the world.

Our brands include Bauer Media Audio Ireland, Newstalk, Today FM, 98FM, Spin, Spin South West, Off The Ball, Red FM, iRadio, Media Central and Go Loud along with Ireland’s largest digital audio platform, audioXi

About the Role

We are recruiting an experienced Group Marketing Director for Bauer Media Audio in Ireland. In this exciting and fast paced role, the successful candidate will oversee marketing across all our brands which have a combined reach 2.3 million radio listeners each week and significant social and digital audience.

This pivotal role requires a candidate with significant experience and exceptional leadership skills who understands market trends and consumer behaviour. In this senior-level executive position, you will be responsible for developing and executing strategic marketing plans to drive growth, increase brand awareness, and enhance market penetration.

This role involves leading marketing, social media and video teams, managing budgets, and collaborating with multiple departments to align marketing initiatives with overall business objectives.

You will play a key role in shaping our long-term strategic vision, identifying trends, and spearheading special projects and initiatives that align with our company's ambitions and values.

What you will do:

• Develop and implement comprehensive marketing strategies to achieve business goals.
• Collaborate with senior leadership to align marketing strategies with overall company vision.
• Oversee brand positioning and ensure consistent brand messaging across all channels, enhancing brand identities and market presence.
• Conduct market research to identify opportunities, trends, and competitive landscape.
• Analyse data to inform strategic decisions and optimise campaign performance.
• Plan and execute multi-channel marketing campaigns
• Lead the social media vision across the business and develop strategies that align with overall business and marketing objectives.
• Develop a measurement framework for the department and instil a culture of performance measurement that delivers improved return on investment for the business
• Develop and manage the marketing budget, ensuring efficient allocation of resources while tracking and reporting on marketing expenditures and ROI.
• Lead a team of experienced professionals that deliver shared services across multiple brands including graphics, AV and social media
• Recruit, train, and develop team members, fostering a collaborative and innovative environment.

If the following traits sound like you, you might be the right person for the job:

• You can see the big picture and develop long-term strategies that drive brand growth and engagement across various media platforms.
• Bring fresh, creative ideas to the table and have a track record of implementing innovative marketing campaigns that captivate audiences
• Well-versed in the latest digital marketing trends and technologies with strong commercial awareness and understanding of how a modern media business operates.
• A passionate leader with excellent people management and inter personal skills and outstanding written and oral communications.
• Exceptional organisational skills with the ability to manage multiple projects and priorities, working at speed in a competitive, rapidly changing industry.
• Confidence, enthusiasm, and a can-do attitude balanced by resilience and the ability to deal with frustration.

Before you apply, make sure you tick the following boxes:

• Demonstrable multiyear experience in marketing for a consumer brand in a senior role
• Solid knowledge of the Irish audio and media landscape is advantageous

Our Culture & Rewards

At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best-in-class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast-paced, and it can be intense - we work hard – but we are all here because we truly love what we do.

We are committed to promoting, developing, and facilitating a diverse, inclusive, and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland.

Bauer Media Audio Ireland employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with.