LASER558 Radio Advertising Sales Executive

Are you a driven, motivated, and positive individual ready to make a real impact? A great opportunity for an experienced radio sales professional who is looking to earn an uncapped commission with UK radio station LASER558. As our Advertising Sales Executive, you will take ownership of our advertising sales, build a portfolio of advertising clients and establish radio advertising as the station’s core income stream, ensuring its sustainability for years to come.

We’re looking for someone to work from home on a self-employed commission-only basis. This job would suit someone looking to supplement their income and still allow you to be your own boss. We will need you to understand the history and ethos of LASER558 and use its history and unique status as a selling point to attract new clients.

About the company:

The original LASER558 was an American-based pirate radio station which broadcast from International Waters aboard the M.V. Communicator in the North Sea during the mid-1980s, just a mile away from Radio Caroline. Due to its success, LASER558 became the target of a campaign by the Department of Trade and Industry which tried to shut it down. The DTI claimed that LASER558 ‘stole’ 10 million listeners from the BBC and commercial radio stations, such was its attraction. LASER’s music format changed how UK stations operated as more and more people started listening to the ‘pirates’. Although its life was short, LASER558 paved a path that is still followed today.

Forty years later, LASER558 is now licensed by OFCOM and follows the same music format that made it such a success all those years ago. Six of the original DJs have now re-joined LASER558, broadcasting on DAB radio, online, and on smart devices every day to a new audience making it one of the fastest-growing independently-owned commercial radio stations in the UK.

You will be able to:

• Negotiate advertising contracts and liaise with clients to ensure their requirements are met and that adverts meet their standards.
• Be responsible for coordinating with businesses in the UK to boost brand awareness and promote brand image to the public through media communication.
• Offer advice and expertise to client organisations to help them improve their business performance.
• Identify and source leads/opportunities; pitch and convert (largely over email or telephone)
• Managing your own projects and research
• Negotiate and close sales
• Build trust and rapport with key industry contacts
• Sell radio airtime advertising, online, sponsorship and promotional opportunities.
• Structure a sale where you will identify the business needs and then create, design and present innovative advertising solutions tailored to the client to ensure results.
• Manage, nurture and provide great customer service, making them want to grow their business with you.
• Utilise the support and backup of presentation tools, metrics and marketing information to ensure sales success.

The ideal person will have a proven track record in radio advertising sales and, hopefully, will have contacts in the industry. They will also display relationship-building skills and the ability to meet clients and gather referrals to achieve objectives and targets.

You will have;

• Experience in radio advertising sales
• Strong B2B sales experience
• Proficiency in sales CRM systems
• Solid documented evidence of success
• Drive, work ethic and motivation to develop new business in a competitive market
• Tenacity and ambition
• Ability to put across a strong sales argument with excellent presentation skills
• Natural ability to come up with creative and innovative ideas that are commercially viable
• Strong communication and interpersonal skills
• Ability to negotiate at all levels of business
• Experience in Cold Calling Businesses
• Excellent communication skills and the ability to build strong client relationships
• Excellent organisational skills
• Clear and engaging communication skills whether on the phone, via video call or email
• Solid commercial acumen
• The ability to succeed under pressure in a deadline-based environment
• A bucket-load of determination and positivity – you love a challenge!

Experience:

CRM software: 1 year (preferred)

Presentation skills: 1 year (preferred)

Sales: 2 years (required)

B2B sales: 2 years (required)

Licence/Certification:

A driving Licence is not required but you will need to have the means to meet clients if necessary.

Work Location:

Work from home / In person