Head of Digital Audio, Broadcast

About Us 

Bauer Media Audio Ireland is the country’s largest commercial radio group with eight radio stations including the national stations Today FM and Newstalk, two SPIN youth stations in Dublin and the South West of Ireland, iRadio across the North East and North West, 98FM in Dublin, Beat in the South East and Red FM in Cork.

We also operate Ireland’s leading digital sports brand Off The Ball, the aggregated listening platform GoLoud for radio, podcasts and music, audioXi, Ireland’s largest digital audio advertising exchange and Media Central, the leading media sales house in Ireland.

Position Overview 

The Head of Digital Audio – Broadcast is a management role dedicated to driving the digital audio strategy for Bauer Media Audio Ireland’s broadcast radio business. This role focuses on developing and managing digital audio products, such as podcasts, and on-demand content, while integrating cutting-edge technologies to enhance listener experiences and business performance. e.g. AI initiatives. The successful candidate will combine expertise in digital product development with a strong understanding of the broadcast radio industry, the digital audio market, and consumer needs, ensuring the seamless evolution of audio offerings in a digital-first landscape.

Key Responsibilities 

Digital Audio Product Management 

• Working with the Editorial Leadership, define and implement the strategy for digital audio products, including the development of new and evolution of current digital audio products within the broadcast brands.
• Collaborate with programming, product, and marketing teams to deliver innovative audio solutions tailored to target audiences leveraging current and future content libraries.
• Leverage emerging technologies, such as AI-powered content production assistance and transcription to improve content production and distribution.
• Monitor and evaluate the performance of digital audio products using key metrics, ensuring continuous improvement and growth.

Industry Expertise and Audience Engagement 

• Stay ahead of trends in the digital audio and broadcast radio industries, including listener habits, platform innovations, and regulatory developments.
• Develop strategies to attract and retain audiences across multiple digital platforms while maintaining brand consistency.
• Partner with content teams to curate and produce compelling digital audio content that resonates with diverse audiences.
• Ensure digital audio products meet the needs of advertisers, listeners, and other key stakeholders.

Data Integration 

• Track listener behaviour and deliver actionable insights for content and advertising strategies.
• Drive the adoption of data-driven decision-making to inform content production, platform enhancements, and audience acquisition efforts.

Revenue Growth and Monetisation 

• Identify and execute new revenue streams, such as subscription models, digital advertising, and sponsorships.
• Partner with sales teams to create and implement innovative ad formats and sponsorship opportunities tailored to digital audio platforms.

Team Leadership and Collaboration 

• Lead and mentor cross-functional teams to deliver the strategy and drive evolution and impact.
• Foster a culture of creativity, collaboration, and innovation within the team.
• Communicate the digital audio strategy effectively to senior leadership, ensuring alignment with overall business goals.
• Build and nurture meaningful partnerships with external content creators to expand the capabilities of the digital audio ecosystem.

Key Skills and Qualifications 

Educational Background 

• Bachelor’s degree in Media, Communications, Digital Technology, or a related field.
• Master’s degree or MBA is a strong advantage.

Experience 

• 7+ years of experience in digital audio, digital product management, or the broadcast media industry, with at least 3 years in a leadership role.
• Proven success in launching and scaling digital audio products and platforms.
• Deep understanding of the broadcast radio landscape and its transition to digital formats.
• Technical Skills
• Proficiency in digital audio technologies, end-to-end content creation and distribution platforms.
• Familiarity with audience research, data and analytics tools.
• Understanding of the digital audio market and associated commercial models.

Soft Skills 

• Strong management and project management skills, with the ability to inspire and motivate teams.
• Excellent communication and presentation skills to engage stakeholders at all levels.
• Analytical mindset with a focus on problem-solving and delivering results.
• Adaptable and forward-thinking, with the ability to thrive in a fast-paced industry.

Key Performance Indicators (KPIs) 

• Growth in digital audio listeners and engagement metrics.
• Revenue generated from digital audio platforms, including advertising and subscriptions.
• Listener retention rates and time spent on digital products.
• Successful delivery of digital product launches on time and within budget.
• Team satisfaction and productivity metrics.

Work Environment 

• Location: Hybrid with expected travel to studios and company offices.
• Reports to: Digital Director
• Team: Collaborates with programming, sales, digital, and marketing teams.

This role is ideal for a visionary leader who is passionate about shaping the future of audio in the digital age while leveraging the rich heritage of broadcast radio.

Our Culture & Rewards 

At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best-in-class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast-paced, and it can be intense - we work really hard – but we are all here because we truly love what we do.

We are committed to promoting, developing, and facilitating a diverse, inclusive, and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland.

Bauer Media Audio Ireland employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with.

About Bauer Media Group 

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

Our Mission 

Our mission is to inform, entertain and inspire our customers making each day a little better and supporting them as they organise their lives and discover more. Thanks to our expertise in content and multimedia formats, together with our deep understanding of our audiences, we cut through the noise to deliver products and services that meet the ever-changing needs of our consumers and customers, enriching their daily lives.

Our Purpose  

At Bauer Media Group, our Purpose is to enrich everyday life. This Purpose is our reason for being in business. It’s why our consumers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us.

Our Values  

Our group-wide company values are Trust, Passion, Excellence and Entrepreneurship. These four values underpin our corporate identity and culture. They are our guide for how we want to work and grow together.

The job closes on March 7, 2025